To expand the strategy in Sweden and Scandinavia, for €5 million Expekt Nordics acquired by LeoVegas from BetClic Group.
Expansion Strategy of Scandinavian Sports Betting
For a total of €5 million from the Betclic Group Expekt sports betting brand purchased by the iGaming operator LeoVegas, becoming the sole owner of the Maltese company’s assets and shares. Additionally, a Swedish iGaming license hold by Expekt currently.
In Sweden and Scandinavian home country markets, the strengthening of LeoVegas increases by acquiring Expekt Nordics Ltd. Since 1999, the sportsbook has been operating here. In the Swedish gambling market, to boost the LeoVegas sportsbook portfolio, they made the purchase, which accounts for 91 percent of Expekt’s profits.
From Mangas Gaming Ltd, Expekt will acquire all the assets, including the current player’s database access and trademark of Expekt.
Legacy Sportsbook Enhanced by LeoVegas
In the hope of regenerating the legacy sportsbook brand to its technology platform Expekt plans to move, LeoVegas said, in 2020 in the net gambling revenue, which produced €6.9 million.
As the leading sports betting brand Expekt will restore to its former glory after a few years on the spin-offs, said Gustaf Hagman (the CEO of LeoVegas).
As part of the expansion of sports betting, it was its strategy to deal with Betclic, LeoVegas stated. In 2021-2022, aside from online casino gambling, the revenue streams aim to diversify.
For the next two years, the focus on the offering of mobile sportsbooks and a need for novelty aims to deliver by the operator to achieve the ultimate experience of mobile betting.
He declared that for LeoVegas, this deal is a milestone. To make Expekt Sweden and Scandinavia’s top sportsbook, the firm is looking forward.
By May, into LeoVegas the logistical migration of Expekt is expected to complete. Over the summertime, the active sports industry expects to improve its service capacity, including UEFA, Champions League, Olympic Games of Tokyo 2021 and French Open.
In Spain, Sweden, and Denmark, recently LeoVegas launched its gambling app on the Google Play Store.
