A gambling historian has recently remarked indicating on the Las Vegas’ effort to recapture the intensity of its relationship with the customers. He highlighted the fact that the exposure of personal attention once projected by the smaller casinos is nowadays quite tough to provide by the larger and broader resorts. Small casino such as the Sands had started their journey with just 200 rooms in 1950 and now, they have expanded to it to 777 rooms.
The vice provost of the University of Nevada faculty of Las Vegas, Schwartz, has recently published a book. The title of the book is At the Sands: The Casino That Shaped Classic Las Vegas, Brought the Rat Pack Together, and Went Out with a Bang.
A few days ago, in his opinion, he said that the Sands has more likely overshadowed its experience in Las Vegas. He also said that the casinos would never stop marketing about their greatness. However, only a few would reach the quality they promise. Because only a few can communicate and build a stronger connection to the customers to give them beyond the experience they expect.
Because of the onset of the pandemic coronavirus in March, the tourism industry fell into a slump. Casinos are now looking for effective ways to allure customers. Some are skimming their records to dig out the methods that worked in the past.
Schwartz depicted that the Sands put importance on press relations and every form of promotion. The company arranged to meet up sessions where different entertainers like Frank Sinatra, Sammy Davis JR., Dean Martin performed in its Copa Room. Even stars like Merilyn Monroe could be found in the Sands in those days.
In those early days, the Sands came into the limelight when Nicholas Pileggi wrote a nonfiction book named Casino: Love and Horror in Las Vegas staying in the casino. He wrote in that book that the casino employees were friend-like to the customers. Being in the casino was like visiting a friend. He wrote that the casino is just a piece of Disneyland with its posh weather and the spectacular view.