Hard Rock International Attains London’s Ritzy

Hard Rock International (HRI) is attempting to expand its UK footprint. HRI has proclaimed recently that it has owned a license of casino premise from the Ritz Club in London. The license will allow them to construct a casino premise in that city. Recently the company is making some noises and moves all over the world to turn itself into a giant global casino entity. Attaining this particular license is one among such moves.

HRI has already successfully established a robust presence in most hotspots across the world. Spots like The U.S., Paris, Madrid, Amsterdam and many others haven’t been excluded from the list. It has also achieved the approval for building a new resort in Virginia. However, failed to grab the opportunity to add Greece in its profile the previous year. HRI has also been adhering to expectation that it might reach the integrated resort industry in Japan at any point in near future. Moreover, the company is trying to return to its Las Vegas name from the current one. In total, the casino operator has 12 casinos and 240 locations all across the planet and has established its presence in 69 countries.

HRI still didn’t give much information about its goals and plans surrounding London. They didn’t even hint about a proper time they may bring their iconic giant guitar in London. But estimating and considering their other activities, concerns are assuming that there is no chance to happen such an event soon. Besides, the U.K. is now busy to control its Covid-19 condition.

Around the last quarter of the past year, HRI started to step into deeper water of digital ocean with launching Hard Rock Digital. This venture will cover sports gambling and iGaming and will be maneuvered jointly with Seminole Gaming. HRI tapped three officials priorly with The Star Group to build the brand.

Hard Rock Digital that launched in the previous month intends to implement strategic distribution and branding opportunities locally and also globally. Only in U.S.,  the possible size of the future market has been estimated at around $7 billion and $14 for sports betting and online gaming respectively.


Vincenzo Davari, a writer on Sweden's best online casino, is a reporter by profession, but a learner by nature who provides informative news regarding casinos and gambling. When he gets free time, he loves to travel and explore the unknown. His diligent work helped him to get the Journalist’s Award twice.

Posted in UK