In US EEG Geared Up to Develop First Esports – Focused Sportsbook through New Jersey

The first dedicated Garden State’s esports-focused sportsbook will run by Esports Entertainment Group. New Jersey will soon welcome it. New Jersey is close enough to receive the first wagering platform in the USA, which is fully esports focused.

From the Division of Gaming Enforcement, the licensing decision will come. The Esports Entertainment Group is expecting it. New Jersey has a liberal approach to the adoption of esports in early 2020, launching numerous markets.

With DGE License Pending to New Jersey EEG Draws Closer

In New Jersey, EEG (Esports Entertainment Group) is making a solid push, looking for a license from the Division of Gaming Enforcement. EEG has scheduled its opening proposal well. The Garden State to be the first to approve esports betting.

The pandemic affects sports heavily, and sportsbooks left with no other option to venture into exotic market as all competitions suspended. Today, EEG in charge of both various gambling products and esports events.

In Malta, EEG present already. in the hope of launch and official license, New Jersey and the United Kingdom working ahead together. During the heavy lifting in 2020, New Jersey did a lot. On various contests of esports permitting gamblers to be spot on, including league of legends and call of duty.

CEO of EEG, Grant Johnson, said that in the United States the company is hoping to become a fully first esports-focused sportsbook. Moreover, on competitive video gaming, some of the most straightforward measures offered by New Jersey.

Esports Wagering Concern Anticipated to Be High

The United States has enough interest over the esports segment and a sizable chunk; Johnson is confident about it. In North America, esports players are approximately 211 million. Moreover, estimated yearly growth of 2.6 per cent per year, Newzoo reports.

According to the data analytic company Interpret, Esports fans over 50 per cent are willing in esports betting engagement and will take part in the betting.

Grant Johnson, CEO of EEG, stated that, with the wagering platform focused on esports, they are ready to move quickly once they get permission from the DGE to do so. And in the second quarter of this year, they are expecting to happen this.


Vincenzo Davari, a writer on Sweden's best online casino, is a reporter by profession, but a learner by nature who provides informative news regarding casinos and gambling. When he gets free time, he loves to travel and explore the unknown. His diligent work helped him to get the Journalist’s Award twice.

Posted in US