Iron Dog Studio, a fresh slot brand within the 1X2 Network has announced the launch of Branded MegaWays, a game that would enable faster and more cost-effective time to market for iGaming operators who want to bring their own high-quality MegaWays games to players quickly.
Using this white label product, operators can tailor their MegaWays games via a variety of backdrops, colour schemes, fonts, symbols, counters, win graphics, pop-up boxes and other elements that would help them enhance their brand. They can then add their company logo and other trademarks to make the slot unique.
Under collaborative marketing commitments, the slot maker has also announced it is going to develop and integrate the first wave of its Branded MegaWays slots from other operators. The gameplay includes a feature known as ‘tumble trigger,’ which was earlier incorporated with the MegaWays gaming mechanic in Iron Dog Studio’s Pirate Kingdom MegaWays slot.
By offering this simple product, the slot maker has attracted numerous tier 1 and tier 2 operators who are willing to have their own MegaWays slots release soon. The numbers are expected to increase even more in the coming days. It is to be noted that Branded MegaWays games have been certified for launch in the regulated markets of the UK, Gibraltar, Malta, Isle of Man, Italy, Spain and Sweden.
The chief commercial officer at 1X2 Network, Kevin Reid believes the new Branded MegaWays concept would give operators the liberty to leverage the phenomenal popularity of MegaWays slots and combine it with their brand value to offer exceptional gaming experiences to players.
“We have developed Branded MegaWays to allow operators to do this quickly and cost-effectively, without compromising on the quality and enjoyment factor of the game. The MegaWays evolution is in full swing, and Branded MegaWays allows operators to take advantage of this,” Reid added.
According to Nik Robinson, CEO of Big Time Gaming, the positive actions taken by Iron Dog Studio with the MegaWays licence are great. While its slot Pirate Kingdom MegaWays was innovative, the software provider’s MegaWays Jack took it to the next level. But now, with Branded MegaWays, innovation seems to be endless from a commercial as well as a technical standpoint. “We are looking forward to seeing more from the provider in the future,” said Nik.