SBC Digital Examines Its Future Of Sports Betting Marketing In North America

SBC Digital North America is ready to provide an overwhelming experience into the marketing strategies that efficiently worked for North America Sports betting operators. The firm plans to consider the inputs from the senior executives and specialists BetMGM, Caesars Entertainment, Penn Interactive, Yahoo Sports, and Foxwoods.

The Marketing and Affiliation will begin from 9th June 2021. The online conference and expo for the iGaming industry and sports betting will measure how operators have been using the promoting techniques for their platform and how the operators can raise their marketing game to gain more customers.

The theme of the conference is – ‘Executive Reality vs. User Expectation – Understanding the Disconnect Between Operators and Their Bettors’

The conference is based on two perspectives of the fascinating original study by HPL Digital Sports, the player survey conducted by YouGov and surveys focused on sports betting executives undertaken in partnership in SBC Americas.

The conference discussion will focus on the research that showed operators and their targeted customers have very different views and requirements to calculate the importance of the company’s brand and popularity.

The discussion will cover some of the surprising findings of the user behavior from the most overlooked range of users – women bettors.

Zachary Sold (Head Of Digital Marketing, BetMGM), Jan Jones Blackhurst (Board Member, Caesars Entertainment), and Dr. Laila Mintas (CEO, PlayUp) will accompany Hot Paper Lantern’s CEO Ed Moed on the session, the moderator’s chair will be chaired by Sportico’s Eben Novy-Williams.

The session will be followed by the “Affiliate Leaders Panel,” which will discuss how important brands will be beneficial to the American sports betting operator in a long run. The discussion will also uncover the acquisition strategies that have been used by overseas operators that need to be adopted by the operators to benefit the United State’s sports betting market.

The discussion features BetMGM partnership Kyle Wachtel and representative of leading affiliates which includes Max Bichsel (VP of U.S. Business,, Michael Daly (CEO, Catena Media), and Becky Kingman-Gros (COO, Global Gaming Business and & iGaming Player).

SBC Digita
SBC Digita

The discussion will then lead to Social Networking and topics like Turning Likes and Dollars, Without Getting Canceled. The panel will evaluate how brands can effectively plan operations while retaining inspiration. The panel will assess the key to social media popularity and the debate is also planned where brands need to be aware of falling foul of cancel culture.

Experts like Anika Howard (Vice President, Brand Marketing and Digital, Foxwoods), Sarah Oliphant Crennan (VP & Head of Content, Yahoo Sports), Jessica Welman (Division Director, Catena Media), and Siska Concannon (Vice President Marketing, Penn Interactive) will share their important views on various topics.

The session will conclude with the discussion on – “The Sports Betting Marketing Revolution: How To Win with Data-Driven Creative,” which will include guests such as Daniel Toledo (Head Of Performance Marketing – Ladbrokes / Coral for Entain) and Dave O’Meara (Co-Founder, Spirable) and will discuss the detail ways which can help operators to be more agile in order to retain and acquire more potential player in the digital world.

Vice President for Growth & Strategy at Americas for conference organizer SBC, Sue Schneider, said, “The race to acquire market share has seen operators spend huge sums in the early stages of legal sports betting in U.S. states.”

“What the Marketing & Affiliation track at SBC Digital North America will do is reveal which strategies have proved most successful, what operators and their partners have overlooked, how to improve promotional campaigns, and why the changing digital landscape is likely to influence their approach.”

The SBC North America conference will also include discussion on topics like Sports Betting, Product & Innovation tracks, Regulations, iGaming, Responsible Gambling, Standards, and Payments.