Scientific Games has announced its acquisition of the sports betting operator SportCast to enhance its sports betting offerings.
The deal between SportCast and Scientific Games will significantly help the firm, Scientific Games, to enhance its sports betting platform and offer exciting offers to its players.
SportCast offers its players pre-match and in-play betting options and the deal will help the Scientific Games to improve its globally used sports betting technology and services.
The will allow Scientific Games to acquire SportCast’s BetBuilder products globally on its platform. BetBuilder is a feature offered on the betting platform of SportCast that allows players the opportunity to build wager in multiple markets in a single game.
SportsCast currently offers its technology to more than 50 betting operators in the industry. Some of these operators are Sky Bet, 888 Holdings, and BetMGM.
The technology offered by SportCast processes more than 12,000 bets per second across global sports leagues such as European and American Football, Tennis, and Ice Hockey.
SportCast uses cloud-based technology and integrated machine learning models that help them to provide world-class speed and precision and rapid response time while placing your bet.
Group CEO, Digital For Scientific Games, Jordan Levin, said, “We’re excited to welcome Ryan Combs and his incredible team of product experts, statisticians, data scientists, and developers to the home of global sports technology. ”
He continues, “The team at SportCast share a focus on performance at scale and fan engagement, and the integration of their impressive platform and innovative approach will set Scientific Games apart as we build on our market leadership. ”
EVP Sports for Scientific Games, Keith O’Loughlin, says, “For sports fans, the ability to define the story and trend of the game, bet on it and watch it live has become a thrilling way to engage in the action. ”
He adds, ” SportCast’s technology and platform will help us fuel the next wave of our data-driven, global expansion. The award-winning BetBuilder product is just the first of many innovative products that can be powered by the underlying platform for the benefits of our customers and we are thrilled to be able to roll these out. ”
Both the companies seem equally thrilled by the deal. The award-winning BetBuilder technology of SportCast will help the Scientific Games to enhance their sports betting platform and attract more punters. On the other hand, the popularity of Scientific Games will help SportCast to establish the brand name even stronger.